1.28.2012

Nike+ Fuelband




New York, New York (January 19, 2012) – NIKE, Inc. (NYSE:NKE) announced today the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100-meter World Champion Carmelita Jeter.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said Parker. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”

Jeter said, “You don't have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ Fuelband will be available to US residents for pre-order starting January 19th (5pm US Eastern Standard Time) at Nikestore.com for a suggested retail price of US$149.



To use Nike+ FuelBand, the following is needed:
• A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2)
• Internet access. Broadband is recommended.
• Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com

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2.19.2011

Nike Zoom Kobe VI, LEBRON 8 V/2 and the Nike Zoom KD III Debut in 2010 NBA All Star Game







Inspired by the visual effects of today’s Hollywood blockbuster, Nike Basketball designers took cues from the movie industry when creating special colorways for the 2011 All-Star Game.

When Kobe Bryant, Kevin Durant and LeBron James step on to the All-Star stage February 20th, the shoes they wear will be as bold and dynamic as the players that compete in them.

All three shoes – the Nike Zoom Kobe VI, LEBRON 8 V/2 and the Nike Zoom KD III – will feature lenticular material in key areas throughout the shoe to create the illusion of three-dimensional moving images.

The lenticular pattern is best seen on the tongue tops. On the Nike Zoom Kobe VI, Kobe’s logo morphs into the West graphic. On the LEBRON 8 V/2 the East graphic morphs into LeBron’s iconic lion symbol. And on the Nike Zoom KD III, Kevin Durant’s logo morphs into the West graphic.

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1.29.2011

Lebron James' Nike Lebron 8 Version2 (V/2)









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1.26.2011

Mamba Movie



Kobe and Danny Trejo about to face-off for a scene from "The Black
Mamba"



Robert Rodriguez and Kobe on "The Black Mamba" set



Robert Rodriguez discusses a scene from "The Black Mamba" with
Kobe and Bruce Willis



Kobe and Bruce Willis in action on the set of "The Black Mamba"

Read more »

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1.23.2011

Nike Kobe Zoom 6













I got 6 photo upload of the Nike Kobe Zoom 6 shoes I bought last night at Nike Store Mall of Asia. I got no story to share.

Ah I have.

Here...

My wife was to buy me Zara polo shirts again (what's with the polo shirt people in my life want me to wear polo shirts!) or perfume. I said wait up, wait up, wait up. Here's what we can do. Since my FILA shoes retired last week, I needed a replacement and so rubber shoes it was. We went there to buy a fairly good, fairly priced basketball shoes (maybe around 4000 pesos) but I can't find a comfy kickass shoes that is both good basketball and a walk-around "shorts" shoes.

And so, I knew I needed to up some bucks to take home a no-sisi shoes. And I did.

Otions were Kobe Zoom Shoes; non-player-endorsed Nike shoes worth P4000; beautiful Lebron shoes, gray/silver colorway (P7500) and another Lebron shoes priced P5500; LeBron shoes, sames as Bron, are a bit bulky and heavy looking. And so I ended up with this Nike Kobe Zoom VI. Price is P7000.

#Have not tried this on court, so for now, you can google the review of Kobe Zoom. The only thing I can say now is, this shoe MOLDS TO MY FOOT.

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1.11.2011

They are actually making Marty McFly - Nike shoes?

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They are actually making Marty McFly - Nike shoes?

With published filed patents, looks like it.
Tinker Hatfield and his boys at the Nike Innovative Kitchen have filed patent papers for a shoe with an automatic lacing system, such as seen on the Nike Air Mag from Back to the Future II.

Next up, the hovering skateboards!

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NIKE UNVEILS NEW NIKE+ GPS APP

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Building upon its growing array of digital training tools for athletes, Nike (NYSE:NKE) today announced the availability of its new Nike+ GPS App on the App Store. The app is engineered to operate seamlessly between GPS and an accelerometer for an accurate, motivating and entertaining runner’s tool.

The new Nike+ GPS App allows runners to use their iPhone to visually map every run while tracking pace, distance, time and calories-burned as well as stay motivated with instant feedback during and after each run from athletes like Paula Radcliffe and Lance Armstrong, and comedian Tracy Morgan. The app also connects runners around the world or just down the street through www.nikeplus.com, the largest running community in the world with more than 3 million members.

“We are so excited to introduce the true “Runner’s App,” for iPhone combining the dynamic power and community of Nike+ with the user-friendly functionality of GPS and accelerometry,” said Stefan Olander, VP, Nike Digital Sport. “We will continue to evolve the digital options we provide to runners so that their running experience is always unique and inspired.”

The Nike+ GPS app for iPhone allows runners to:

Run Anywhere: From indoor to outdoor, track to treadmill, this new app combines the power of GPS technology with an accelerometer to map and track a run from anywhere. Even if the GPS signal is not available, the accelerometer will allow the user to continue to track pace, distance, time and calories-burned.

Map Your Runs: GPS technology allows runners to keep track all of their routes including a breakdown of pace and distance at different points during a run. Runners can even tap the screen during a run to see their current location.

Challenge Yourself: The “Challenge Me” feature allows runners to challenge themselves to run farther, faster, or longer than a previous run already logged. The app will also track run history to be able to personalize challenges.

Stay Connected: Runners can wirelessly connect with www.nikeplus.com after each run to instantly save the run and share it with friends via the site, Twitter, or Facebook. In addition, they can view their progress on goals, participate in running challenges and download coaching programs.

Stay Motivated: Runners receive motivating messages from top athletes and celebrities when specific customized goals are achieved, challenges are won, or when a personal best is achieved. Runners can also tap the iPhone screen to receive in-run feedback.

The Nike+ GPS App is available for $1.99 from the App Store on iPhone and iPod touch at www.itunes.com/appstore. The Nike+ GPS App is compatible with the iPhone and iPod touch although the app will function only through accelometer technology on the iPod touch.

Video tutorials for the Nike+ GPS App are available at:
• http://videos.nikemedia.com/NikePlusGPSApp_1.mov
• http://videos.nikemedia.com/NikePlusGPSApp_B.mov

Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners reach their full potential including the Nike+ iPod SportKit for iPod nano and iPod touch for runners who enjoy training with music, the Nike+ SportBand for runners who prefer not to run with music, the Nike+ Heart Rate Monitor, and now the new Nike+ GPS App for use with the iPhone.

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9.10.2010

UAAP - Nike Apparel

In line with its recent ‘New Breed, New Game, New Legacy’ basketball campaign, Nike continues to ignite school spirit with the release of their University Athletic Association of the Philippines (UAAP) apparel collection. The collection consists of game jackets, jerseys, shorts and t-shirts as showcased during on and off court performances by the Ateneo Blue Eagles and FEU Tamaraws. Worn by the likes of Blue Eagles Forward Nico Salva and Tamaraw Forward Aldrech Ramos, the replica game jerseys boast of a technical burn-out mesh fabric for increased ventilation and aesthetic. This performance-enhancing technology helps reduce the fabric weight to help the athletes drive their game further without weighing them down.

“Nike recognizes the intensity and passion of young athletes and basketball enthusiasts during collegiate basketball season,” said Mae Dichupa, Nike Philippines Country Marketing Manager. “Our UAAP apparel collection aims to deliver the best basketball performance technology while boosting school pride and driving school spirit for an unforgettable basketball experience.”

The UAAP apparel collection is now available in select Nike stores for UAAP fans and basketball enthusiasts alike. The jerseys retail for P1,895, shorts P1,895, the jackets for P3,295 and the fan tees at P1,095.

Don’t miss this chance to wear your school pride as your teams make their way to the play-offs!

Nike’s UAAP apparel collection includes Ateneo jackets, game jerseys and t-shirts, and FEU game jerseys

For more information log on to www.nikebasketball.com.ph.

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1.20.2010

Nike Tee

Our friends at Nike Philippines gave this to me yesterday. I love those guys. And I love the Nike T-shirts. (Same love I have fr S-CRED T-shirts btw)

The presidential candidate who'll promise to make Nike the official apparel and sportswear of the Filipino people, and the S-CRED, the official wear of the kabataan, I mean youth, I'll vote for that candidate.

Kahit si Salenga pa yan! (Internal joke)

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9.07.2007

Guarding, err, Covering Kobe Bryant

I was tasked by Phil Jackson, err, Mark to cover Kobe's Supernatural Tour - Manila leg. Suffice to say, I am clueless as to how things would go during the day. But because the stuff was all for fun, meaning I get nothing but see Kobe in person, it’s all good. I posted my experience over at Hoops.Blink.Ph blog, the edited version.

Below, is the rakenrol version of the post covering the presscon and the Ultra event.

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Kobe and TJ jumpstarting the event.

Kobe Bryant in town. So am I. Here goes my first attempt of doing some "media" stuff . I say ditching work to do this presscon was worth it. This stuff happens only once or twice in a decade. Bar none, Kobe Bryant it NBA's biggest draw.

Call time is 11:00 am over at Quezon Hall Shangri La Makati. The none-Makatipboy in me, I parked at Park-Square 2 when there's parking lot near Landmark. So I went malling first. Thus, I got this new speed bag - punching bag.

Over hundred media and fotogs packed the pressroom doing their own version boxing out. Powerful camera and lenses they were carrying. My Canon Digital Camera wouldn’t go out of the case in utter insecurity. There were some registrations required and Media-ID distribution. Guess what, I am packed digitally but I got no effing pen. But the maniac in me, I stole hotel’s pen and notepad set over at the public phone booth. During the registration, they were like ROTC boys signing up for the attendance sheet. Mad scramble.

As usual, Filipino time, already 11.30, there's no Kobe Bean Bryant still. Quite understandable, Kobe is a big star, he has his own protocol and to add, the press wants to do things their way, ie, storm the stage and even delay. Barker says, for the TV Crews to stay out of the stage vicinity and go to the designated areas but the hell, they were deaf.

The press photographers-videographers and uzis (to where I am categorized) were doubling by the minute, dunno if I'll be able to squeeze in to get a clear shot of Kobe. (Looking at my captured pictures, I think, I captured few good pictures, the rest were fade-away shots, so to speak.)

In the house were Chino Trinidad (who was very accommodating when I asked for a shot), Noel Zarate who seemed to know everybody in the crowd, Anthony Suntay, Beth Celis and Dyan Castillejo. My man, the Dean - Quinito Henson was there. The Dean consented on my request for a shot. By this time, your “media” guy is turning out to be a “syano” guy, dragging every celebrity for a shot. BTW, Kume Chino Trinidad volunteered to shoot away while I was gleaming at the idea of me and Quinito together for a shot. They may have some articles that I don't agree with, but the two, Chino and Quinito were cool dudes.


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Check-out the two cool dudes (Chino and Qunito), men in the mirror, uh-hooo.


BTW, the girl who hosts GMA’s Sapulso was there. She’s the petite chinita chic. I wanted to take the photo op, I just dunno how to approach her without getting lower than the state I was in. Who knows, if Debraliz or Lou Beloso was there, I’ll ask for pics too.

Past 12 noon, press-con is now turning into a depress-con to me.

The first good news of the day, free lunch. Or, shall we say, SUPERB FREE LUNCH. Buffet lunch meal served outside the presscon room. The foodssssss were by Shangri La, and so, beleive me, food was delizioso. Oh BTW, to make my fellow Bloggers here at Hoops green, there were pretty girls in the event too.

I gobbled up (or down) caesars’ salad, potato salad, fish and beef meals and had blueberry cheese cake as my dessert. Bottomless drinks everywhere.

(BTW, there's this tabloid newspaper guy, he took a trayload of meal. I think he went on a full-time tasting spree. He took all that Shangri La could offer. After that, he had 5 to 7 cakes of different variety. Name it, choco-creme, choco-mocha, choco-puta, strawberry, blueberry, whiteberry, yeah all the berries you could think of. Amazingly, he consumed all without throwing up.)

I was sitted next a highscool kid who befriended me and I think we now have a friendship that could last a lifetime. He asked approximate 128 questions regarding Kobe and 221 questions asking, "nanjan na si Kobe?"

Around 1:00 pm, no Kobe still.

Then, minutes later, TJ Manotoc started it all. Nike Country Manager Melissa Crucillo gave a short message too. She’s cool (and cute), she knows, she cant drag her monologue. She mentioned Nike’s drive in developing local basketball and bringing Kobe in here to inspire young kids to play some hoops. Or in short, Kobe is out here because it's part of his contract to do so, to sell Nike Gears!

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Quick memo from Nike Country Manager, Melissa Crucillo.


And finally, the Super Natural entered the scene. He came in wearing, ahhm, Nike Gears!

Kobe! Kobe! Kobe!

Prescon starts now.

Is it me, or Kobe really mimics Michael Jordan from ground up. That's not a knack on Kobe but really, the way he speaks and moves, it's soooooo MJ. Listen to some clips, he went like, "basically I am here to spread the game" in a tone and manner that he surely got from MJ.

kobe-presscon.jpg
Kobe getting it from the media.


Anyway, some of the details I got from Kobe's remarks and the Q n A.

KOBE MESSAGE

He's out for an Asian swing to spread the game. He's to encourage more kids to play the game of basketball. Also, to teach some select kids some Kobe drills. Drills that he calls "Black Out". Yeah, the "Black Out" drills from the Black Mamba. He also out to explore and develop his partnership with Nike. Simply put, he's also out to sway people to buy swooshed gears!)

FROM THE QnA SESSION

- He likes playing for both U.S.A. and the Lakers. Sched don’t conflict anyways, USA games happen during summer. He also noted that Greece and Spain as world basketball heavyweights.

- Gino Rufino of ANC Hard Ball (later, the co-hosts the ULTRA event) asked Kobe to choose between an NBA Ring or an Olympic Gold. Kobe, a thirsty sanamagan baller, he says he is out to get both.

- Comparing the original Dream Team and Team USA 2007, he says the challenge is now greater. The world basketball order is now different and many countries improved.

- Regarding Lakers, he answered blank, he will just play as hard as he can, whoever is in LA town (including Kobe himself if he's still in town come 2007-2008).

- The Role model stuff, Kobe went a little serious. He went like, nobody's perfect. And says, role model is a person that learns from mistake. Ahhhh I see, like Kobe eh?

- What makes him tick with young kids? he says, it’s his love of game, love of life and living it to the fullest.

- What motivates Kobe, critics or the praises? Kobe says, both. But more importantly, winning motivates him.

- One Dude greeted Kobe a belated happy birthday, ahhhhh, isn’t he nice (or gay)? Anyways, the question, if he has money, he’s the Laker owner and has salary cap flexibility, who'd he take? Kobe says, the 2007 USA team members. Borrriiiiing!

- Kobe's diet is mainly skipping the junks, the ice cream, apple pies, cheesecakes, you know, the stuff that Shangri La served us.

- On a related note, Kobe says he dropped 20 pounds primarily for defense. The plan is to have a stronger and faster Kobe come opening night.

- Regarding the future NBA bearers (Wade, Melo and Lebron), he says all are good and do things differently. Ah yeah, the Basketball Ambassador Kobe.

- With a tougher challenge in 2008 Beijing, they are out to improve the team and he says Colangelo and Coack K know what they are doing.

- Regarding any chance of him doing Hollywood, he says NEVER! NEVER! NEVER! Oh c’mon now Kobe, you are telling us you don't envy Shaq's epic films Kazaaam and Steel?

- What monicker Kobe wants? He says he's cool with Kobe. And but of course, the self-initiated monicker, Black Mamba, he mentioned it. So there, the Black Mamba doing nice little chit-chattin.

Part 2 tomorrow, I'll post the ULTRA Event. I skipped the Bonifacio Highstreet event coz I had another thing planned out way before the Kobe sched came out. Also, Nike handed me a Media Kit, I'll see what I can dig and post some stuff. BTW, thanks to Nike - Ogilvy for sending Hoops.Blink.Ph a media invite and Ultra tickets.

Back to work now...

Part 2: The ULTRA Blackout Drills

Part 1: The Presscon

Last time I'm inside the ULTRA was back in 1989, I think San Mig and Ginebra were in the Finals. I can't remember, I am getting old. I was a kid then, I remember sitting beside my Lolo while my cousin was at the either side of the venue sitting beside my Aunt.

Perhaps brought upon by the Wowowee Tragedy, police visibility or traffic aides was tremendous. They were all-over the vicinity. We parked in front of ULTRA, dunno what compound was that. Parking is free (or they forgot to bill us.)

Sightings: Dindo Pumaren and his boys; Reema Changco, Dominic Uy - who's like a tax collector - the guy can't stay at one place. Alvin Patrimonio - who, as usual, was humbled by requests for photo ops, Tim Cone, Chot Reyes (whom, I had a picture with), Mac Cardona and Ren Ren Ritualo, practically all Eddie Gutierrez boys and more. I wonder why Raymond did not go with his bros. Francis M was there equipped with a camera having a lens about a feet long and a tripod as tall as Yao Ming. Clearly, Kiko is serious with his fotografi career. Inggit ako, that's my next target, I'll get my own DSLR camera sometime next year.

Gino Rufino, TJ Manotoc and Sarah Meier emceed the early part of the event, the rest it was all Kobe show. Sarah who once a thing going with Borgy co-hosted the event with TJ, could have been his bro-in-law had Borgy been not a playa.

A short message from Kobe then he started his ULTRA task: The Black-Out Drills.

During the defensive workout, Kobe didn't hesitate in pointing out that the Nike Elite Campers are well, not that elite. He found major flaw in the way they do their lateral movements. Kobe demoed the stance. He says, “legs have to be spread wide and body has to be lower”. Hearing Kobe instructing someone to do that stance is kinda creepy. Did he say the same thing in Colorado?

Unintentional comedy, Kobe passionately pointed out that the game is a team game and not a one-on-one game. Could someone douse me a bucket of Gatorade, am I dreaming or what? Kobe preaching team game is new.

Kobe was intense (or at least, he pretended to be intense) in teaching Nike Campers how its done. Putting premium on defense, Kobe stressed that the nonchalant defense that the Nike Elite players are doing will bring them nowhere.

Some minutes still spent doing the defensive drills while 1/2 of the crowd are starting to:

A. Yawn
B. Consume all the Hotdogs in the hall.
C. Check-out their captured cellphone and digicam pictures
D. Stare at Richard Guttierez.
E. Shout, “Kobe, Dunk! Dunk!”

The crowd is really looking for Kobe-stuff he did back in 1998. Tons of showboating, cross-over moves (that’s my moooove! he said – from Adidas spot), fancy passes, and all that stuff that don’t matter. That year, he had exhibition games. Halfway thru this event, and he's having none of that. Indeed, 9 to 10 years make the difference.

Another drill is the side-to-side court laterals where they have to touch the sidelines. If not, they'll start over to do the 17 repetitions. And look ma, Sarah Meier, the sideline watcher saw an infraction and they had to start over. I’ ve got a feeling Sarah is the object of downloading for that kid that night. Payback time. (Funny note, when Kobe said to his apprentice, "sit!", he meant for the kid to lay even low on his defensive stance. But the kid attempted to literally sit on the floor. Whoa! What if, during the offensive drill, the pick and roll, Kobe yells, "Roll!", would he actually roll? Now, Jump! Bite!)

Then, the defensive drill was over.

BTW, coach Eric Altamirano (the pluggable coach) and Alex Compton assisted Kobe in the drills. Or in Filipino, Coach Eric was the taga-abot while the enthusiastic Alex Compton was the taga-abot PLUS, taga-palakpak. Hell, I can do that.

On offense, they spent some minutes firing away. But still the focus is train hard and do countless repetitions. Shoot as many as 1000 (made shots btw) he says. Practice makes perfect, or in real life, practice makes a complete player. And so no doubt, Kobe Bryant is the most complete player in the planet. Now wonder no more, why the hell Kobe scored 81 points and he looked like he could do another 48 minute game. Plenty of energy in the tank. Thanks to the Black Out training.

Continuing the offense lecture, to facilitate a team-oriented assault, they had a 3-on-3 game. Kobe says there's a "one-dribble" rule. Whoa, here comes Mr. Bryant preaching players to pass. Nice Kobe, Phil Jackson can’t be more delighted now.

Then, the offensive exercise was over.

Basically, that's what the ULTRA event was. For Kobe to personally share part of regiment to some young basketball players.

But a Kobe show without a little flair is not a Kobe Show. Thus, to cap the proceedings, he did his stuff. A couple of dunks (he missed twice) including the over-the-two-kids dunk. The crowd when nuts, my camera too. And so, I got no pics to share. Ahhh, here are some friends, saving the day with some video clips. Ready? One Two Three.

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