Online Shop - Offline Store

A report says that 60% purchases that started with online research end up as purchase at a local brick and mortar store. This is not surprising as there are items, like clothes, jewelries, etc., that need to be seen in actuality before it can be bought. Also there are items that is not economically recommended to buy online then later be shipped considering factors such as dimensions, fragility, etc.

But for iPod, cameras and other consumer electronics, after online research, reading reviews, etc, online purchase is quite feasible.

It is not a bad idea though, for an online store to supplement it sales by adding up an offline store. For meticulous buyers, an online store can drive its visitor from the web directly to the store to consummate the order.