The iPod Killer (Knockoff)

Have you seen the initial images of Microsoft's iPod Killer? What's up with that? From the early get go, it's more like an iPod Knockoff than an iPod Killer.

I mean, it's white. It has a round circle wheel that looks oh so much an iPod. After months/years of planning, with secrecy, they came up with this iPod like appearance? That's why I admire the Japanese (and Koreans) a bit when it comes to innovation.

Rumor has it, that the name would be "ZUNE". Well, zune, I mean soon, we will know come December (Unless MS pulled the plug again and release it some other time. Like, the Windows Vista.) what exactly is diffrent in this gadget. If any.