BenQ Blu-Ray Writer

BenQ kinda impresses me a bit. Based from Taiwan, they have made some gains in the tech world and is considered to be a player in cellphone, camera and computer equipment business. Proof of this is its unveiling come August of of an optical disk writer which can handle the new Blu-ray high volume DVD storage format. BenQ is even ahead of inventors SONY, Pioneer and Philips in realeasing one.

But at its price of $1000, is just waaaaaay too high for it to be a writer for the masses. Average competitor pricing is expected to be around $1500. Turns out, Benq model is "cheap buy". We'll see who can produce more units and therefore trigger a more consumer friendly price. Sony, Pioneer, Philips, Panasonic and now BenQ will be vying for market share. Sony, while fighting Toshiba's HD-DVD format has another fight to face and that is, getting chunks of Blu-Ray related products. Tough business.